SEO Optimization for Your Website

SEO optimization and SEO services that bring inquiries

SEO optimization is how customers find you in Google without you paying for every click. I offer SEO services for businesses in Plovdiv, Sofia and across Bulgaria: technical audit, content and local SEO, with a report every month. The goal is simple: your site should show up higher when people search for what you sell.

I work on my own, from Plovdiv, and have done so for 6 years. The person who runs the audit is the same person who writes the copy, fixes the technical issues and sends you the report.

What is SEO optimization (in short)

SEO optimization is the work on your website and around it that makes it appear higher in Google’s unpaid results for the searches your customers make. It has three parts: technical (speed, indexing), content (pages that answer the search) and authority (mentions and links from other websites).

Google does not rank “websites”, it ranks individual pages. If you have one page for all your services, it will struggle to rank for any of them. A large part of the work is deciding which page answers which search.

What the SEO services include

Technical SEO audit

I start with Google Search Console: which pages are indexed, which searches they appear for and why some do not appear at all. I check mobile speed, redirects, duplicate URLs, canonical tags and structured data. Many sites lose rankings because of a single technical error, such as old URLs that do not redirect properly, rather than because of weak content.

On-page optimization

Every important page gets a title and description that match the search, a clear structure with subheadings and copy that tells visitors what they came for in the first lines. I add internal links from related pages with precise anchors, so Google knows which page is the main one for a topic.

Content and articles

When Google shows articles for a search, you need an article. When it shows service pages with pricing information, you need that kind of page. I write content based on what Google already shows, not on guesswork.

Links and mentions

Links from other websites still matter. I work with honest sources: business directories, partners, local media and useful content that people cite. I do not buy bulk links that carry a penalty risk.

Local SEO in Plovdiv

If your customers are in Plovdiv, local SEO often brings inquiries faster than anything else. When someone searches for “SEO Plovdiv”, “accountant Plovdiv” or “dentist in Plovdiv”, Google shows a map with three businesses above the regular results. Getting into that map depends on three things: proximity, relevance and trust.

What I do for local SEO in Plovdiv:

• Google Business Profile: correct categories, opening hours, services, photos and regular posts
• Reviews: an easy way for your customers to leave a review, and a reply to every review
• Consistent details: the same name, address and phone on your site, profile and directories
• A page with your Plovdiv address: the city in visible text, a map and business data in schema.org
• Local sources: directories and websites from Plovdiv that people actually visit

I know the local market because I work here. My Plovdiv clients include Sofiterm, where I maintain their OpenCart site and improve its SEO structure. To meet in Plovdiv or book an online consultation, see contact.

SEO in Sofia and across Bulgaria

Local SEO works the same way in any city. For notary Radostina Mihaylova in Sofia I built a WordPress site and did the local SEO that puts the office at the top for searches such as “дежурни нотариуси софия” (on-duty notaries Sofia) and “нотариус събота софия” (notary Saturday Sofia). Her review above comes from that project. I work with businesses in Sofia, Burgas and abroad fully online, with no need to meet in person.

How SEO optimization works

Month one: audit and plan

A technical audit, a review of your competitors for your main searches and a map of which pages will rank for which keywords. I fix critical errors right away, because they block everything else.

Months two and three: pages and content

I rewrite the key pages, add the missing ones, connect them with internal links and set up your Google Business Profile. If needed, I also write articles for informational searches.

After that: growth and adjustments

I track which pages gain impressions and which do not, expand the content and work on the site’s authority. The plan is adjusted every month based on data, not on the original assumption.

What a good SEO proposal should include

Before you sign with anyone, check that the proposal answers these questions:

• Which specific searches and pages is the work aimed at?
• What exactly will be done in the first month?
• Where will links come from, if there are any?
• How will results be measured: rankings, impressions, clicks or inquiries?
• Who owns the Search Console and Google Business Profile accounts? (The answer should be: you.)

If someone promises “first place in Google in 30 days”, be careful. Nobody can guarantee a specific position.

What affects the cost of SEO services

The cost depends on how many services and cities you want to rank for, how strong the competition is, the technical state of your site and how much new content is needed. That is why I do not sell identical packages. After the free first review you get a written quote with the exact price and timeline, broken down by task.

The monthly report: what you will see

• Impressions and clicks from Google Search Console by page and search
• Rankings for the agreed keywords and how they changed
• A list of everything done during the month
• What I suggest for next month and why

I use Google Search Console, Google Analytics 4, PageSpeed Insights and Ahrefs. Access to the data stays with you.

Related services

SEO works best on a fast, well-structured site. If your site is outdated, see website redesign, where we keep your Google rankings. For stores, see e-commerce development, where SEO for categories and products is part of the project.

Request a free SEO review of your site or call +359 896 86 3508.