Three full-site-editing themes for small businesses, built and maintained by tanchev.net. No page builder, no bundled plugins, no upsells — just a theme.json design system you can edit entirely in the WordPress Site Editor.
Each theme below is a working demo. Click through and browse it as a real site.
Blushline
Hair salons, beauty studios, spas, barbers and nail bars. Warm rose gold and blush on cream, with a price list, treatment menu and team section that works without photography.
4 looks · 22 patterns · accessibility-ready
Clinova
Dental practices, GP and specialist clinics, physiotherapy and veterinary. Calm teal and gold, with opening hours, insurance information, an FAQ and a team section built around credentials.
4 looks · 15 patterns · accessibility-ready
Ledgerly
Accountants, bookkeepers, tax advisers, law firms and consultants. Navy and teal, with a services grid, a how-we-work sequence, fee packages and an industries-served section.
4 looks · 18 patterns · accessibility-ready
What these themes do differently
- Everything is editable in the Site Editor. Colours, fonts, spacing and every section are block patterns and theme.json settings. No proprietary options panel to learn, and nothing breaks if you switch away.
- No bundled stock photography. Each theme ships original abstract artwork in its own palette instead of stock photos that never match your business. Drop your own images in and the layouts are built to hold them.
- Fonts are bundled, not fetched. No requests to Google’s servers, which means faster first paint and one less GDPR question to answer.
- Accessibility is checked, not claimed. Every text and background pair meets WCAG AA contrast in every style variation, with visible focus states and keyboard-operable navigation.
- Around 1 MB each. No framework, no jQuery, no build step, no page builder.
Need it set up properly?
The themes are free and always will be. If you would rather your site simply looked like the demo without doing the work yourself, tanchev.net builds and customises WordPress sites — including these themes, with your content, branding and photography.
Licensing
Everything distributed from this site — every theme, free or otherwise — is 100% GPL compatible. The themes are released under the GNU General Public License v2 or later, which means you may use them commercially, modify them, and build client sites on them without restriction.
Bundled fonts are under the SIL Open Font License and icon geometry is from Lucide under the ISC License — both GPL compatible. Bundled placeholder images were created for these themes and are GPL. No theme sold or given away here contains any component under a licence incompatible with the GPL.
There is no paid or “pro” version of any of these themes. Nothing is held back, and no feature is locked. If you would like help setting a site up, that is a service — the software itself is free.